Battlefield Heroes is a cartoon-style action game currently under development by Digital Illusions CE. The game features context-specific third- and first-person shooter perspectives. Currently planned for release for Windows-based PCs in summer 2008, Heroes will be the first Battlefield game to be released under Electronic Arts' new "Play 4 Free" model, which will see the game released for free with revenue generated from advertising and micropayments. Advertisements will appear on the website and the 'front-end' of the game although none will appear in-game, while micropayments may be made for additional items to customize the appearance of players' avatars without any gaming advantage. The game is said to be placing less emphasis on skill and strategy, and will be less demanding on computer specifications than the previous games of the series to increase the audience base. In addition, a system will be in place to match players of similar skill levels together for fair play.